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HOW TO: 'Just Do' anything and supercharge your productivity

HOW TO: 'Just Do' anything and supercharge your productivity


The marketing team at Nike clearly didn't consist of people who had experienced even the faintest case of nerves. As much as I am a fan of the phrase (I do, in fact, have the t-shirt) it is less helpful encouragement and more anxiety-inducing mantra.
I am very much aware of my inability to 'just do' seemingly simple tasks. I have (on more occasions than I care to admit) required a pep-talk from a compassionate colleague to 'just' hit send on an email.*
 
*Incidentally, I have also forwarded drafted emails to someone else just so they can hit send.
I have wonderful colleagues.
 
Unfortunately, 'Just Do It' is also something of an entrepreneurial commandment.
 
Here's what Nike didn't tell you:

1. SIGN UP IN ADVANCE

Say YES and sign yourself up for an anxiety-inducing challenge/meeting/event in advance. Commit yourself and tell people about it as testament to this.

 

2. SHOW UP

80% of success is showing up. 
And now you're committed.
Book expensive travel arrangements if that's what it takes to get you there - the more money you spend, the less likely you are to drop out last minute! 

 

3. PLAN AHEAD

Failing to plan is planning to fail. Map out logistics and research details beforehand. Predict how you will feel at any given moment, plan what you're going to say and do.  

 

4. PREDICT THE WORST

Now tear up the plan and let your famed over-imagination run wild. You read that right. Predict the WORST that could possibly happen, then reflect on how impossibly ridiculous it is.

 

5. TURN TO THE TEAM

Hire a professional, enlist your friends, harass your family to be your phonecall-away support network for when you can't bring yourself to send an email or are hiding in the bathroom at a networking event crying.

 

6. TAKE TEN

Meditation and mindfulness aren't just a fabled New-Age-hippie approach to business. They work. Take 10 minutes with Headspace and calm yourself. (They even have an SOS button for mini meltdowns.)

 

7. ADOPT AN ALTER EGO

Beyoncé has Sasha Fierce, David Bowie had Ziggy Stardust, and so can you have that empowered, confident, infinitely-more-decisive version of yourself for scary situations.

 

8. EMBRACE YOUR INNER NIHILIST*

*Though try not to trigger an existential crisis..

You've already predicted the worst. Do you die in that scenario? Lose a leg? If not, then what's the problem? We're only here for a very short time and none of this really matters anyway - might as well go all out!

9. GET MOTIVATED

Go running, listen to gangster rap, watch a Ted Talk or read inspiring quotes - whatever you need to get your spirit rolling, do it.

 

10. REWARD YOURSELF

Buy a cookie before a meeting and keep it under the condition you attend, or play a game of FIFA after making a tough phonecall.

 

And BOOM. A step-by-step guide to getting sh*t done. 

 

Good luck! 

 


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